Magazine Rx drug ads drop 29.7% for 4 months

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Prescription drug advertising pages in magazines are down 29.7% to 1,478.82 pages for January through April compared to last year, according to the latest figures from Publishers Information Bureau. Overall, ad pages for the industry for the same period are up 2.5% to 73,634.01.

Copyright May 1998, Crain Communications Inc.

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