Out magazine's Web site to fold

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In an unusual move, Out President Henry Scott decided to close the magazine's Out.com site, citing lack of financial Web success by any publisher. The site, launched in June 1995, lost $50,000 to $100,000 annually despite ads from Apple Computer, Clairol, Nynex Corp. and others. The move may improve the positions of a newly invigorated Web site from The Advocate and a reorganized PlanetOut.

Copyright February 1997, Crain Communications Inc.

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