Magazines get digital guidelines

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The Magazine Publishers of America and American Society of Magazine Editors released guidelines called "Best Practices for Digital Media," aimed at maintaining a clear separation of online editorial content and advertising on magazine Web sites. Among the guidelines are mandates to clearly distinguish between editorial and advertiser-sponsored content, and a disclosure page to report commissions from e-commerce and explain to users what the site's owners may do with information collected through cookies. Adherence to "Best Practices" is voluntary, but magazines that repeatedly violate the standards will be ineligible for National Magazine Awards in the New Media category.

Copyright August 2000, Crain Communications Inc.

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