MAGAZINES LIMP AT NEWSSTAND; FRET OVER RATE BASES GOAL TO PREPARE BONUSES, UP PROFITS (GRAPHIC 1)

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Consumer magazine paid circulation

Top paid-circulation magazines for the second half of 1993 (compared with the same period in 1992) based on Audit Bureau of Circulations and BPA Consumer Magazines figures. ABC and BPA also audit non-paid circulation. See notes below.

Rank PublicationCirculation % chg Rank PublicationCirculation % chg

1 Reader's Digest16,261,968 0.02

2 TV Guide14,122,915 -2.59

3 National Geographic9,390,787 -3.27

4 Better Homes & Gardens7,600,960 -5.02

5 Good Housekeeping5,162,597 0.45

6 Ladies' Home Journal5,153,565 2.23

7 Family Circle5,114,030 -3.21

8 The Cable Guide4,860,703 -17.5

9 Woman's Day4,858,625 1.00

10 McCall's4,605,441 -2.11

11 Time4,103,772 -2.38

12 People3,446,569 -1.72

13 National Enquirer3,403,330 0.06

14 Playboy3,402,617 0.00

15 AAA World3,400,807 9.44

16 Sports Illustrated3,356,729 -2.19

17 Redbook3,345,451 -1.46

18 Prevention3,220,763 -0.44

19 Newsweek3,156,192 -2.59

20 American Legion Magazine3,004,913 1.73

21 Star2,957,915 0.91

22 Cosmopolitan2,627,491 -2.87

23 Southern Living2,368,678 -0.25

24 Glamour2,304,769 10.60

25 U.S. News & World Report2,281,369 -1.14

26 Smithsonian2,212,418 0.04

27 Motorland2,130,374 2.80

28 Money2,100,039 -2.16

29 V.F.W. Magazine2,054,232 -0.42

30 Field & Stream2,007,901 0.03

31 Country Living1,977,214 7.49

32 Seventeen1,940,601 1.31

33 Popular Science1,815,819 0.21

34 Parents1,776,470 1.55

35 The American Rifleman1,733,679 16.73

36 YM1,701,615 26.95

37 Popular Mechanics1,656,951 0.91

38 Life1,625,096 -8.55

39 The American Hunter1,534,423 15.45

40 Outdoor Life1,502,676 0.01

41 Golf Digest1,461,566 2.79

42 Sunset1,441,506 -0.73

43 Soap Opera Digest1,437,758 2.97

44 The Elks Magazine1,346,030 -2.70

45 Self1,314,315 -6.72

46 New Woman1,314,294 0.08

47 Bon Appetit1,294,945 5.17

48 First for Women1,269,735 0.89

49 Boys' Life1,265,024 -1.83

50 Consumers Digest1,254,468 25.00

51 True Story Plus1,253,929 2.33

52 Vogue1,250,008 -2.66

53 Rolling Stone1,236,525 2.06

54 Golf Magazine1,221,554 3.20

55 Mademoiselle1,218,985 -0.01

56 Woman's World1,216,925 1.07

57 Penthouse1,201,692 -4.19

58 Sesame Street Magazine1,187,862 -2.53

59 Teen1,170,842 -1.47

60 Vanity Fair1,157,725 0.51

61 Cooking Light1,119,811 9.20

62 Us1,110,056 0.66

63 Kiplinger's Personal Finance1,100,379 -5.67 64 Entertainment Weekly1,066,141 23.05

65 Country Home1,061,226 -3.15

66 Car & Driver1,055,403 3.51

67 Home1,043,964 3.04

68 The Family Handyman1,040,372 -0.70

69 PC Magazine1,039,720 3.53

70 Weight Watchers Magazine1,035,322 2.87 71 Scouting1,031,750 0.15

72 Discover1,031,496 1.71

73 Home Mechanix1,025,071 1.10

74 Country America1,021,777 8.69

75 Mature Outlook1,021,116 23.84

76 Globe1,011,117 -5.41

77 Travel & Leisure1,010,939 -7.46

78 House Beautiful1,009,446 0.70

79 Architectural Digest1,000,592 53.08

80 Health961,113 -5.16

81 Essence954,351 5.33

82 Motor Trend932,881 -1.12

83 Endless Vacation929,356 4.94

84 Elle924,429 2.53

85 Men's Health918,648 41.86

86 PC World915,326 28.41

87 Victoria913,691 3.05

88 Gourmet906,299 -0.97

89 Business Week883,718 -0.28

90 PC/Computing875,768 9.02

91 Conde Nast Traveler866,557 -15.09

92 Nation's Business861,402 -0.02

93 Disney Adventures846,657 36.84

94 Midwest Living825,412 9.75

95 True Story825,060 5.08

96 American Health820,087 -8.44

97 TV Host Monthly*814,887 -5.00

98 Tennis814,490 7.31

99 Working Mother*813,073 6.70

100 The New Yorker808,545 22.71

101 Workbench807,810 -2.88

102 Parenting Magazine805,512 9.56

103 Working Woman805,157 -7.11

104 Vim & Vigor*795,924 17.2

105 Sport792,093 -3.05

106 Sassy788,829 5.85

107 Organic Gardening787,713 0.17

108 Fortune786,619 12.30

109 Hot Rod785,259 -8.35

110 Shape781,480 -2.39

111 Forbes770,008 1.99

112 Flower & Garden768,008 4.87

113 The Workbasket752,020 -15.50

114 Road & Track750,093 -1.08

115 VFW Auxiliary Magazine749,353 -0.47

116 Martha Stewart Living745,722 23.95

117 Harper's Bazaar738,403 -4.44

118 Sports Illustrated for Kids*737,138 6.30

119 Esquire737,134 0.95

120 Traveler735,538 1.85

121 Food & Wine734,831 -5.48

122 Omni729,929 3.85

123 American Homestyle720,794 9.32

124 Yankee712,702 -2.84

125 GQ711,476 9.40

126 Metropolitan Home709,800 -2.27

127 Beckett Baseball Card Monthly708,141 -20.50

128 Allure697,690 14.65

129 Traditional Home692,818 7.70

130 Inside Sports675,977 -0.10

131 Country Music Magazine671,125 -0.64

132 Popular Photography651,944 -2.05

133 Eating Well648,697 25.44

134 Inc.647,211 0.14

135 Scientific American646,629 -2.46

136 Premiere620,009 15.44

137 Mirabella613,102 3.12

138 New Choices for Retirement Living600,547 -1.99

139 Guns & Ammo597,759 3.62

140 Child592,683 17.46

141 Travel Holiday592,383 5.15

142 Colonial Homes588,683 -6.94

143 National Examiner587,425 -13.45

144 Country Sampler586,710 10.04

145 Automobile Magazine575,669 4.43

146 Vista572,103 -9.28

147 Catholic Digest570,863 2.35

148 Weekly World News551,604 -13.96

149 Muscle & Fitness534,307 -11.12

150 The Sporting News526,208 -15.94

151 The Rotarian524,395 -0.17

152 Soap Opera Weekly520,371 -5.13

153 Sports Afield515,314 -0.67

154 North American Hunter515,030 13.82

155 Natural History509,929 -1.34

156 Sierra509,857 1.47

157 Financial World508,929 1.31

158 Game & Fish Magazine504,529 8.62

159 Computer Shopper504,212 9.99

160 Lear's503,242 3.32

161 Stereo Review502,091 -0.22

162 Total TV495,717 139.2

163 Town & Country492,206 -13.18

164 FamilyFun482,105 141.01

165 The Walking Magazine477,761 3.13

166 Audubon476,692 -1.05

167 The Atlantic Monthly466,340 1.06

168 Details465,205 41.37

169 The Saturday Evening Post460,358 -10.64

170 MacUser*452,443 7.05

171 Smart Money449,086 62.36

172 Skiing Magazine442,712 -0.07

173 Ski442,463 -0.21

174 Elle Decor439,191 15.00

175 Runner's World434,353 -1.73

176 New York Magazine434,029 -0.88

177 Car Craft432,560 6.90

178 Fitness428,169 47.91

179 MacWorld*427,097 13.3

180 3-2-1 Contact425,937 1.21

181 Home Office Computing420,230 7.52

182 Outside412,574 6.82

183 Crafts406,042 -0.73

184 Satellite Orbit392,594 4.09

185 Kentucky Living392,151 1.68

186 Your Money387,180 57.29

187 The Tennessee Magazine376,832 2.54

188 Bicycling376,778 -2.94

189 North American Fisherman374,141 25.40

190 Beckett Basketball Monthly369,188 40.04

191 Spin361,999 4.95

192 Entrepreneur Magazine360,112 5.25

193 Easyriders356,590 -2.84

194 Petersen's Hunting355

195 Modern Bride351,712 0.04

196 Longevity351,554 2.38

197 National Parks351,208 12.19

198 Mother Earth News350,012 -1.50

199 Vegetarian Times341,333 30.51

200 Carolina Country340,052 1.25

Note: Modern Maturity did not report for this period. *In addition to the figures above, TV Host Monthly's non-paid circulation was 226,085, Working Mother's was 101,525, Vim & Vigor's was 49,074, Sports Illustrated for Kids' was 241,293, MacUser's was 452,443 and MacWorld's was 125,561. Source: ABC, BPA.

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