MAGAZINES LIMP AT NEWWSTAND; FRET OVER RATE BASES GOAL TO PARE BONUSES, UP PROFITS (GRAPHIC 2)

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Non-paid circulation

Top non-paid circulation magazines for the second half of 1993 (compared with 1992) based on Audit Bureau of Circulations and BPA Consumer Magazines figures.

Rank PublicationCirculation % chg

1 Friendly Exchange5,705,012 1.0

2 The Disney Channel Magazine5,613,439 1.4

3 U. The National College Magazine*1,525,325 0.6

4 Expecting1,302,631 -0.4

5 Your Company1,299,664 3.7

6 Baby Talk1,151,718 -

7 Fantastic Flyer1,101,436 1.8

8 Lamaze Parents' Magazine*1,100,804 -0.3

9 Chevy Outdoors1,095,798 0.2

10 American Baby*1,084,619 19.4

*Lamaze Parents' Magazine's numbers based on ABC. In addition to the fig ures above, U. The National College Magazine's paid circulation was 89

and American Baby's was 248,082. Source: ABC, BPA

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