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As President Clinton got the Starr treatment, his Cover Story stock rose in September. In all, the Lewinsky scandal toted up 21 points, one more than in August, but with the same number of covers, 12. All three newsweeklies gave the cause celebre prominent play, as did the National Enquirer and Star.

Second place went to Fox TV's Ally McBeal, Calista Flockhart, who can lay legal claim to 7.5 points. TV's favorite femme lawyer appeared on five covers, including Bazaar and Entertainment Weekly, as the fall TV season kicked off.

Elizabeth Hurley won the No. 3 spot, with 7 points in the wake of her latest movie, "Permanent Midnight." The English beauty appeared on three covers, including Los Angeles and Movieline.

A three-way tie competed for fourth place, with Drew Barrymore, Princess Diana and Kathie Lee Gifford all in line with 4 points and two covers apiece. The race for No. 7 was an even match between Meryl Streep and Sarah Ferguson, the Duchess of York, both with 3.5 points.

Thirteen different celebs raked in the required 3 points to make No. 9.

Cover Story is Advertising Age's monthly ranking of celebrities' popularity as reflected by their appearances on the covers of more than 30 of the nation's leading publications.

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