×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MAGAZINES: PROFILE: STEVE FORBES

Published on .

Steve Forbes, president-CEO

Forbes

Tenure: 7 years

8 titles

On Forbes' greatest challenge: "With our moving into the international market and expanding in electronic media, we need to stay sharper in our editorial."

On the industry's greatest challenge: "Finding ways to continue to provide relevant editorial content. We have information overload today. . .The information must be worthwhile for people to make the engagement with your products."

On the MPA's role: "Making sure the editorial products remain unsullied and removing any potential barriers to publishing company's operations, especially with the upcoming debates about privacy and the Internet. "

On his management style: "Entrepreneurial, conversational."

On magazines' selling points: "Magazines have a chance to present information in a new way. We give the readers something they can chew on and mull over. We don't want to be television on paper, offering up 30-second bites of

Most Popular
In this article: