Magazines prosper despite thin page gains

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Despite slim ad page gains last month for consumer magazines, Publishers Information Bureau said the first half ad revenue and ad pages were the best in 11 years. For June, ad pages were up only 1.1% to 16,414.8 compared to a year earlier. For the entire first half, ad pages were up 6.7% to 101,287 while revenue was up 13.3% to $4.8 billion. For the first half, all top 10 ad categories showed revenue gains, paced by the 29.7% gain by food to $319.4 million and the 23% revenue gain by business and consumer products to $361.1 million. Top category automotive was up 18.8% in revenue to $727.9 million.

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