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Magnet Interactive today announces Ron Boyd, previously senior VP-client services at D'Arcy Masius Benton & Bowles, Los Angeles, has been named general manager, Los Angeles, to head the company's expanding West Coast operations, including a new-business development office in Seattle.

Also, Gary Sproule, chief financial officer, has been named chief operating officer; Marc Solomon, president of Magnet East, Washington, has been named chief financial officer; and Bryan Maizlish, senior VP-strategic planning, has been named exec VP-strategic planning.

Tripod inks ad deal with HeadHunter.Net

Online community Tripod this week kicks off a one-year deal with HeadHunter.Net, a job site with more than 200,000 job listings. The agreement, which Tripod would only say is a six-figure deal, includes banners, premier links and pop-up ads in Tripod's career areas. Tripod users also will be able to post a HeadHunter.Net affiliate button on their home pages linking traffic to the job site in exchange for cash or credit, which will be redeemed at a cost per thousand ad rate.

Yahoo! jumps into online auction market

Yahoo! enters the online auction arena today when it opens Yahoo! Auctions ( Yahoo! Auctions tries to undercut competing sites by offering a free service without the standard commissions or listing fees.

Yahoo! is teaming with auction site Onsale ( to provide the service, which replaces Onsale Exchange previously available through Onsale.

InteliHealth launches pharmaceutical site

Consumer health site InteliHealth ( today launches a ranking of the 10 most frequently searched medications on InteliHealth's consumer sites.

InteliHealth receives more than 500,000 searches a month through its areas on AltaVista, America Online, PointCast and other sites. The No. 1 drug searched in August was Paxil, followed by Zoloft, Prozac and Viagra.

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