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Magnet Interactive today announces Ron Boyd, previously senior VP-client services at D'Arcy Masius Benton & Bowles, Los Angeles, has been named general manager, Los Angeles, to head the company's expanding West Coast operations, including a new-business development office in Seattle.

Also, Gary Sproule, chief financial officer, has been named chief operating officer; Marc Solomon, president of Magnet East, Washington, has been named chief financial officer; and Bryan Maizlish, senior VP-strategic planning, has been named exec VP-strategic planning.

Tripod inks ad deal with HeadHunter.Net

Online community Tripod this week kicks off a one-year deal with HeadHunter.Net, a job site with more than 200,000 job listings. The agreement, which Tripod would only say is a six-figure deal, includes banners, premier links and pop-up ads in Tripod's career areas. Tripod users also will be able to post a HeadHunter.Net affiliate button on their home pages linking traffic to the job site in exchange for cash or credit, which will be redeemed at a cost per thousand ad rate.

Yahoo! jumps into online auction market

Yahoo! enters the online auction arena today when it opens Yahoo! Auctions (auctions.yahoo.com). Yahoo! Auctions tries to undercut competing sites by offering a free service without the standard commissions or listing fees.

Yahoo! is teaming with auction site Onsale (www.onsale.com) to provide the service, which replaces Onsale Exchange previously available through Onsale.

InteliHealth launches pharmaceutical site

Consumer health site InteliHealth (www.intelihealth.com) today launches a ranking of the 10 most frequently searched medications on InteliHealth's consumer sites.

InteliHealth receives more than 500,000 searches a month through its areas on AltaVista, America Online, PointCast and other sites. The No. 1 drug searched in August was Paxil, followed by Zoloft, Prozac and Viagra.

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