Why Microsoft is not moving
Wieden & Kennedy/Portland just moved Microsoft global acct. dir. John Russell to Amsterdam. Mike Windsor, boss at M'soft agency Anderson & Lembke/SF, quit to join Ogilvy. M'soft moved ActiMates toy work from Campbell Mithun Esty/Minneapolis to Towne, Silverstein, Rotter/NY. Could this foreshadow a roster shake-up? No way, says M'soft VP Jon Reingold. "It's all purely coincidental," he says. "Both W&K and A&L have strong teams, and we continue to have complete confidence in them."
IDG soars as rivals slip
Ziff-Davis late last week crashed below $6 a share, far from April's $15.50 IPO; CMP Media has gone from last year's $22 IPO to below $9. Both attributed recent lousy quarterly results to ad cutbacks brought on by a soft tech market. Responds IDG prez Kelly Conlin: "That's not a trend felt by our companies. We've had our best year ever." He says privately owned IDG should post record '98 profit on revenue of $2.3 billion, up 12%. IDG's U.S. ad pages were up 6% in the first half, as CMP dipped 3% and ZD tumbled 13%, says Adscope. IDG's books business went public at $15.50 in July and by last week had slumped to about $10. Conlin repeats earlier comments that IPOs for "several" other units are "under discussion." So IDG really thinks it will float new stock in the current market? Well, no. Says Conlin: "I think the phrase is `Window shut.' "
Coke coup? . . . Wunder-jobs
Given that Bill Clinton seemed to spend as much time during his 4-hour grand jury video sipping Diet Coke as he did dodging questions, SF adman Tom Bedecarre wonders if Monica could advertise the soda. Says Tom: "I can imagine a TV spot with Monica Lewinsky singing, `Just for the taste of it.' " . . . Wunderman Cato Johnson is offering $500 bounty payments to ex-WCJ staffers who refer job candidates that get hired. "We think it's a fabulous idea because great people know great people," says personnel head Judy Magnus-Jackson.
Compiled by Bradley Johnson with contributions from Scott Donaton and Ann Marie Kerwin.
Got an Adage? Tell Brad by phone, (323) 651-3710, ext. 111; fax, (323) 655-8157; or e-mail, email@example.com.