Mail.com, a global provider of Internet messaging services, launched a $5 million TV advertising campaign, developed by Stein, Rogan & Partners, New York. The TV spot, titled "Red Ball," shows the universality of e-mail using special effects to depict a red ball that represents Mail.com's e-mail technology as a fast, powerful vehicle for conveying information. The spot will air through Nov. 15 on the ABC, CBS and NBC networks, as well as on cable networks including CNBC, CNN, Discovery and MSNBC. The spot is supported with network radio and ads in major national newspapers. Outdoor is appearing in New York and San Francisco.
Copyright October 1999, Crain Communications Inc.