Mailboxes Etc. cuts list

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Mailboxes Etc., San Diego, narrowed the list in the review for its estimated $16 million national ad account to Leo Burnett USA and DDB Needham Wordwide, Chicago; Grey Advertising and Ogilvy & Mather, Los Angeles; Saatchi & Saatchi, Torrance, Calif.; J. Walter Thompson USA, San Francisco; and incumbent Kenneth C. Smith Advertising, San Diego. Mailboxes is shifting its positioning from being the neighborhood postal center to being a full-service source for home offices and small business.

Copyright September 1998, Crain Communications Inc.

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