J.D. Power & Associates' 1999 Autoshopper.com Study projects that 65% of new-vehicle shoppers will use the Internet by the end of 2000. Currently 40% shop online at some point, up from 25% last year, Power reported. The survey also showed that the average Internet shopper visits six sites and spends four hours. The most-popular site was Kelley Blue Book
, drawing half of Internet shoppers. Autobytel.com was the most popular online buying service.
Copyright August 1999, Crain Communications Inc.