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Make a run for the sandwich

Published on .

Attempting to reignite sales of its core menu items, Taco Bell today introduces its first sandwich, the Texas Taco sandwich, made of beef or chicken with southwestern sauce, lettuce, cheddar cheese and tomatoes on Texas flatbread. A 30-second TV spot from Bozell/Salvati Montgomery Sakoda, Costa Mesa, stars actor Jack Palance.

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