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HOW TO MAKE A SPLASH

Published on .

Recently, like millions of other men, I took to the pages of Sports Illustrated's swimsuit issue to admire the bathing beauties.

But as an advertising man I also took notice of a pretty incredible media placement for Bacardi rum. On the left, a stunning shot of bikini-clad Rachel Hunter splashing water on her chest; to the right, a splash of Bacardi transforming penguins into flamingos.

Was this just luck or did Bacardi's agency pull a few strings to make this "splash"?

Ronald Nelson

Senior VP, Sherman Advertising Associates

New York

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