Incumbents on the business were MarchFirst, which declared bankruptcy in April, and @tmosphere, the interactive unit of BBDO Worldwide, the Omnicom Group unit that handles Visa's traditional business. The finalists are the San Francisco offices of AKQA; Modem Media, which is minority-owned by Interpublic Group of Cos.; and Seneca Investments-backed Organic.
Organic is believed to be pitching the business with @tmosphere. Organic has been in talks with BBDO and @tmosphere about forming a strategic alliance. -- Alice Z. Cuneo and Catharine P. Taylor
Copyright July 2001, Crain Communications Inc.