×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

'Make the desirable affordable'

By Published on .

James O'Connor has been with Ford Motor Co. for 39 years and currently is group VP-North America marketing sales & service on the Ford, Lincoln and Mercury brands. This interview was conducted by Jean Halliday, Advertising Age's Detroit bureau chief.
Most Popular
In this article: