Kellogg Co., Battle Creek, Mich., shortlisted three agencies to possibly add to its roster: Martin Agency
, Richmond, Va., and Ammirati Puris Lintas and BBDO
Worldwide, both New York. Lowe
& Partners/SMS and Grey Advertising, both New York, were dropped , and Y&R Advertising, New York, had already left the review citing a conflict with client Kraft Foods. Kellogg plans to add one shop to its $400 million general market roster, which now includes Leo Burnett
USA, Chicago, and J. Walter Thompson USA, New York.
Copyright September 1998, Crain Communications Inc.