MAKE-OVER IN WORKS FOR LEVER; NFL MARKETING EXEC GETS THE BOOT; DDB NEEDHAM BUILD 4 'CLUSTERS'; PHILLIP MORRIS SMOLDERS AT ABC; TATHM MAY ADD CEO; AMEX CHECKS IN WITH NEW ADS; SEAGRAM'S QUEST DROPS TV ADS; JORDAN BASEBALL 'CAREER' MAY SPARK ADS;ABSOLUT STIRS UP COMPUTER GAME; ABC, ESPN EYE NEW SOCCER LEAGUE; S. AFRICAN AIRWAYS FLIES WITH BURNETT; AT & T UNIVERSAL CARD READIES REBATES; BSB'S DESATNICK MAY HEAD TO CAMPBELL; HIGH COURT LETS ARTISTS USE COPYRIGHTED WORKS; WARNER-LAMBERT ACCOUNT MOVE TO GREY HITS SNAG; FRESH START FOR PERMA-SOFT; FORMER BASEBALL PLAYER SUES COORS OVER AD; IDAHO AD TAX PUSH DIES; GLOBAL NEWS; ACCOUNT ACTION; FOR THE RECORD

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Make-over in works for Lever

NEW YORK-Lever Bros. next month will unveil plans for a division make-over aimed at improving every business function. In-house design teams aided by outside consultants including McKinsey & Co. and Coopers & Lybrand have been reviewing how the Unilever's U.S. household products division should be restructured to become more profitable. "There have been some teams within Lever looking at ways to organize the business, and there will probably be some announcements forthcoming," said a Lever spokesman. He would neither elaborate nor confirm timing. Separately, Lever is testing its first personal-wash products for children, Baby Dove liquid and bar soaps, in New Hampshire. J. Walter Thompson USA handles.

NFL marketing exec gets the boot

NEW YORK-National Football League Properties President John Flood was forced out of the NFL's marketing unit last week, following a disagreement over an investment Mr. Flood made that violated NFL rules. The investment, made when he was NFLP exec VP-general counsel in 1990, was in a division of Pro Set, a marketer of sports trading cards and then-NFL licensee. Mr. Flood is the third high-ranking NFLP official to leave the organization in the past year. The NFL, as result of its marketing unit's latest turnover, is assembling a special committee of executives and team owners to review the management of its highly lucrative but tumultuous business divisions.

DDB Needham builds 4 `clusters'

NEW YORK-DDB Needham Worldwide's office here is formalizing its cluster organization, a move that could have ramifications for the agency's creative department. The agency is setting up four clusters around Managing Partners Peter Tate, Mary Lou Quinlan, Ken Kaess and Peter LeComte, president of DDB Needham Marketing Worldwide, which handles the Colombia Coffee Growers Association. Senior creatives, including Exec VP-exec Creative Directors Bob Mackall and Jack Mariucci, are likely to be assigned to specific clusters. DDB Needham executives couldn't be reached for comment.

Philip Morris smolders at ABC

NEW YORK-Philip Morris is "exploring all options"-including pulling advertising from the network-in response to two ABC "Day One" stories charging cigarette marketers add extra nicotine to their products, said Philip Morris USA. The marketer was livid at ABC's handling of the industry response to the "Day One" charges. Philip Morris units Kraft General Foods and Miller Brewing are ABC advertisers. Philip Morris and R.J. Reynolds said the "Day One" stories ignored industry denials and counter-evidence, despite considerable details provided the show and ABC.

Tatham may add ceo

CHICAGO-Tatham Euro RSCG may be adding a senior-level account management executive, possibly with a ceo title. Euro RSCG International CEO Jean-Michel Goudard is said to be talking to executives about a role similar to that formerly played by Charlotte Beers, now chairman-ceo of Ogilvy & Mather Worldwide. Current Tatham Chairman-CEO Ralph Rydholm said the agency is quietly seeking senior people-in part to replace senior partner Tom Schafer, who retired last year-but reiterated that he carries the ceo title.

AmEx checks in with new ads

NEW YORK-American Express today breaks an estimated $10 million to $15 million TV campaign for its Travelers Cheques, described as the first entirely new campaign in 20 years. The effort consists of three humorous 30-second spots highlighting lost-and-found attendants describing what travelers leave behind. The spots, themed "Lose these, get them back," were created by Ogilvy & Mather and are stylistically similar to O&M's current AmEx charge card effort.

Seagram's Quest drops TV ads

NEW YORK-Seagram Beverage Co. is cutting off TV support for 2 Calorie Quest sparkling water this year. Instead, Seagram will promote the brand almost entirely with local marketing and promotions, including a tie-in with mountain bike marketer Specialized Bicycle Components. Seagram introduced Quest last year, with a $15 million TV campaign featuring actor Judge Reinhold, from Wells Rich Greene BDDP.

Jordan baseball `career' may spark ads

INDIANAPOLIS-Logo 7, a licensed sports apparel marketer, is considering a TV ad effort from agency Hoffman York & Compton, Milwaukee, spoofing the baseball ambitions of retired National Basketball Association star Michael Jordan. One concept features Logo 7 endorsers Dallas Cowboys quarterback Troy Aikman, car racing's Richard Petty and NBA star Chris Webber debating baseball careers, then dismissing the idea. Separately, a Nike ad executive said the marketer hasn't ruled out a campaign centered on Mr. Jordan's career change.

Absolut stirs up computer game

NEW YORK-House of Seagram is introducing a $29.95 interactive computer game that lets consumers wander through a nine-gallery "museum" filled with Absolut advertising art. The game was conceived by Absolut agency TBWA and developed with Ogilvy & Mather Direct's Interactive Marketing Group. The game will be promoted with magazine ads and on on-line services.

ABC, ESPN eye new soccer league

NEW YORK-ABC and ESPN this week are expected to announce an innovative TV rights deal with organizers of a new professional soccer league. Both networks could have an equity stake in the league, slated for start-up in 1995. Games won't be interrupted by commercial breaks. Advertisers, instead, can buy time before and after games and during halftime and may be able to purchase on-screen logo placement and crawlers on the bottom of the screen. On-field signage will be sold in sponsorship packages. Gillette and Sprint are said to be interested.

S. African Airways flies with Burnett

LONDON-South African Airways' worldwide account, estimated at $11 million, will be handled by Leo Burnett Co., Chicago, following the switch in affiliation of the airline's agency to Burnett from D'Arcy Masius Benton & Bowles, New York. The Sandton, South Africa, shop, formerly affiliated with D'Arcy, was renamed Sonnenberg, Murphy, Leo Burnett (AA, Feb. 21). That office will handle creative, while local offices will handle media placement and buying. Burnett said the business doesn't conflict with its United Airlines account.

AT&T Universal Card readies rebates

JACKSONVILLE, Fla.-AT&T Universal Card is expected to unveil a new rebate program designed to spur both card usage and new accounts, an executive familiar with the program said. AT&T declined comment. The rebates, to be backed by a major ad and direct mail campaign, are an apparent response to the success of cards from General Motors and others. Lord, Dentsu & Partners, New York, is Universal's ad agency; Chapman Direct, New York, handles direct marketing.

BSB's Desatnick may head to Campbell

CAMDEN, N.J.-Campbell Soup is said to have tapped Robert Desatnick, senior VP-account management at Backer Spielvogel Bates Worldwide, New York, for a senior marketing post. It's uncertain how the shift will affect Backer, which lost the bulk of the estimated $70 million red-and-white core brand to BBDO Worldwide, New York, in a major shake-up last June.

High court lets artists use copyrighted works

WASHINGTON-The U.S. Supreme Court has upheld the right of an artist to use without permission copyrighted works in parodies, but said that doesn't include ads. The decision came in a case involving rap group 2 Live Crew.

Warner-Lambert account move to Grey hits snag

MORRIS PLAINS, N.J.-Warner-Lambert's discussions with Grey Advertising, New York, about taking the company's estimated $70 million U.S. consumer brands account have been stalled by a conflict between Warner-Lambert's Efferdent and Grey client Block Drug's Polident. Grey's emergence as the front-runner in the review is said to be tied to Warner-Wellcome Consumer Health Products President George Fotiades, who knows Grey executives from a previous post at Procter & Gamble.

Fresh start for Perma-Soft

INDIANAPOLIS-DowBrands is restaging its Perma-Soft haircare line with $25 million in marketing, including more than $19 million in national print and TV advertising from Campbell Mithun Esty, Minneapolis, and $4 million in sampling through newspaper inserts and an 800- number.

Former baseball player sues Coors over ad

LOS ANGELES-Former Los Angeles Dodgers pitcher Don Newcombe is suing Coors in U.S. District Court for $100 million, claiming an ad for Killian's Irish Red beer appropriated his likeness. Mr. Newcombe, a recovering alcoholic, said he has crusaded against substance abuse. Coors said it had been assured by agency Foote, Cone & Belding, Chicago, the illustration was original art.

Idaho ad tax push dies

BOISE, Idaho-State Rep. Golden Linford said he had abandoned a proposal to expand the state's sales tax to advertising and other business or professional services.

GLOBAL NEWS

German agencies team up: Mediahaus Strobel, Dusseldorf, independent media buyer, and Debis GFMO, the in-house media unit of Daimler-Benz, are forming a 50-50 joint venture, Media Quality International. Media Quality will invest in media agencies in Switzerland, Austria and Eastern Europe. Mediahaus and Debis will remain independent in Germany, though under the deal Debis bought 20% of Mediahaus. Debis billed $450 million last year; Mediahaus, $406 million.

$18M European tire account rolls: Bridgestone/Firestone Europe awarded its new $18 million pan-regional corporate ad campaign to Collett Dickenson Pearce & Partners, London, which will complement local campaigns.

Russia taxes foreign cars: Russia raised dealers' and importers' tariffs on imported cars by nearly 50% to 140% in early March, raising the average car's price to $5,000. Dealers expect the tariff to dampen Russia's new love for foreign cars.

Euro Disney agency decision near?: Agencies pitching for the Euro Disney account, now at Ogilvy & Mather Worldwide, are hoping Walt Disney Co.'s $4 billion debt restructuring agreement, expected by March 31, will spur a decision on the assignment of its account, in review since December. Those involved include incumbent Euro RSCG, TBWA de Plas, DDB Needham and D'Arcy Masius Benton & Bowles, all Paris.

Spry steps down at BAM/SSB: Malcolm Spry will devote more time to his interests outside the ad agency industry when his contract as chairman of Dentsu's BAM/SSB Australia, Sydney, expires in May. He will, however, remain involved in a less demanding, undetermined role.

Mars to open Russian plant: Mars will build a factory near Moscow next year to produce Snickers and Mars candy bars, Uncle Ben's rice and Whiskas and Pedigree Pal pet foods. Advertising for Masterfoods, Mars' Russian arm, is handled by DMB&B Russia, Moscow.

Snapple readies for U.K.: U.S. soft drink marketer Snapple is eyeing Euro RSCG, BSB Dorland and Banks Hoggins O'Shea, all London, for its first U.K. campaign, and expects to award the account within a month.

Aussie accounts available: Australian Consolidated Press's roster agencies are expected to contend for the publishing company's $12 million account. Incumbent George Patterson Advertising, Sydney, will pitch against Clemenger BBDO and Mattingly & Partners. Separately, Australia's Federal Liberal Party is reviewing its $8 million account after the party's 1993 defeat and the resignation of incumbent Patterson.

Heineken buys into Polish brewer: Dutch brewer Heineken is paying $40 million for a 25% stake in Poland's Zywiec Brewing to facilitate the introduction of Heineken in Poland. J. Walter Thompson Co., Heineken's agency in most of Europe, handles Zywiec through its joint venture Parintex, Warsaw, but Lintas, Warsaw, has been handling Heineken in Poland. Local directors say they see no conflict.

ACCOUNT ACTION: Italian ham consortium Parmacotta's $12 million account to L'Altra, Parma, from Young & Rubicam, Milan.*.*. Spanish National Lottery Organization's $10.7 million second-quarter media buying assignment to Carat Espa¤a, Madrid, from several incumbents. .*.*. Spanish electric company Endesa's $10.7 million image and partial privatization account to Tapsa/N W Ayer, Madrid, from Slogan. .*.*. Beauty company Yves Rocher's $10 million French account to Bordelais, Lemeunier, Leo Burnett, Paris, from Concurrence.

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ACCOUNT ACTION

U.S. Postal Service's $70 million to $90 million account, for 19 years at Young & Rubicam, New York, is now being pursued by at least five other agencies: Backer Spielvogel Bates; Lintas Worldwide; Lowe & Partners-SMS; Foote, Cone & Belding, Philadelphia; and D'Arcy Masius Benton & Bowles, St. Louis. Some agencies said they opted not to jump into a costly and cumbersome account pitch because they believed Y&R had a lock on it.

American Movie Classics is looking for an agency to handle its $3 million-plus account, currently at Mezzina/Brown, New York.

Ameritech named Leo Burnett USA, Chicago, to handle creative on the $40 million account of its consumer services division, now at Tatham Euro RSCG. Ameritech also named Fallon McElligott, Minneapolis, agency for its new enhanced business services unit. The account is worth more than $10 million.

Keds Corp. named four finalists in its $15 million to $20 million review. Boston agencies Arnold Fortuna Lawner & Cabot and Hill, Holliday, Connors, Cosmopulos, and New York agencies Ogilvy & Mather and Kirshenbaum & Bond will vie for the business, handled previously by Leonard Monahan Lubars & Kelly, Providence, R.I.

Royal Caribbean Cruises last week served a 90-day termination notice on 12-year collateral agency Greenstone Roberts Advertising/Florida, Coconut Creek. The cruise line is disputing $1.16 million in payments made to the agency during the past three years. The company has assigned the $2.4 million account to four agencies: Pinkhaus Design Group and Avanti Press, both Miami; McKinney & Silver, Raleigh, N.C.; and Christianson & Fritsch, Seattle.

3M Corp. to the Gotham Group, New York, from the agency's parent shop, Lintas Worldwide, for its $8 million account.

Coldwell Banker Schlott to C&M Advertising, Woodbridge, N.J., from Pace Advertising, New York, for its estimated $6 million to $8 million real estate account.

Timberland Co. to Gearon Hoffman Conlon & Nye, Boston, first agency for the the new Timberland Work shoe line. Mullen, Wenham, Mass., remains Timberland's main agency.

Clorox Co. to Foote, Cone & Belding, San Francisco, to handle advertising for S.O.S scouring pads, a brand that has been unadvertised recently. Clorox acquired S.O.S from Miles Inc. in January. Budget was undisclosed.

FOR THE RECORD

WPP Group, London, saw 1993 pretax profits soar to $81.7 million, from $11.7 million for 1992, but is cautious about celebrating a recovery. WPP is forecasting only a 1.5% increase in revenue for this year. Sales and income in 1993 each rose 12%, sales to $9 billion and income to $1.9 billion. WPP is considering floating a minority stake in its worldwide market research businesses in the second quarter on either the New York or London stock exchange. At Hill & Knowlton, WPP's public relations unit, 1993 revenue fell by more than 5%. Ogilvy & Mather Worldwide's revenue grew by more than 5% and analysts estimate revenue was about $975 million. J. Walter Thompson Co.'s revenue, which analysts pegged at about $855 million, rose by more than 4%.

3DO Co. will start its first ad campaign this spring but hadn't decided whether to handle it in-house or use an agency. 3DO, developer of a TV game-player technology using CD-ROM, said it signed South Korea's GoldStar and Samsung as licensees and was working with Creative Technology on a personal computer add-on card allowing computers to run 3DO software.

Anheuser-Busch said it will brew and export an ice beer for Japanese partner Kirin Brewery Co. Kirin Ice beer, to be introduced in May in Japan, will use A-B's expertise at brewing ice beers, but Kirin's formula.

Maclean Hunter accepted a slightly sweetened $2.13 billion offer by Rogers Communications, creating Canada's largest communications company.

ABC Sports and the Big Eight conference have reached a multiyear agreement to extend the network's coverage of conference football games. The rights agreement will bring the conference about $60 million. It begins in 1996 and runs through the year 2000. The deal marks the end of the College Football Association as a network TV rights broker for college football.

Florida Tourism will seek a special $2 million allocation from the Legislature for advertising. The request comes after a report showing tourism in December was 7.6% below December 1992. Tourism officials cited crime as the cause of the downturn. Fahlgren Benito, Tampa, is the agency.

Advanced Micro Devices, which won a major legal victory in a microprocessor patent infringement case against Intel Corp., runs a one-day worldwide campaign today. The ad created by Hodskins Simone & Searls, Palo Alto, Calif., consists of a open letter from Chairman-CEO W.J. Sanders III and explains the verdict's significance. The ad will run in The Wall Street Journal and elsewhere, and is part of a campaign that will cost less than $1 million.

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