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MAKING BOX TOP OF MIND

Published on .

United Parcel Service boxes buzzwords in a TV spot that broke last week from Ammirati Puris Lintas, New York, for the launch of Guaranteed Ground service, which guarantees the date and time of business-to-business deliveries. In the 30-second spot, "Vision," a shipping manager re-engineers in order to think "about the box" instead of "outside the box." The campaign includes radio, print, direct and Internet advertising.
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