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MAKING DATA WORK HARDER

Published on .

Scott Taylor was recently promoted to group VP-sales and marketing at Trade Dimensions, a Wilton, Conn.-based retail database company, and charged with increasing clients' use of the company's TD Linx database. TD Linx integrates data on 251,000 stores including mass merchandisers, chain drugstores, supermarkets, convenience stores, price clubs and others.

That allows a marketer to monitor total volume across its disparate businesses.

"This is a way to tie all of the various components together," Mr. Taylor said.

Age: 40

Education: University of California at Berkeley, B.A., history, 1980.

Work Highlights: Jan. 1997-June 1998, VP-sales, Trade Dimensions; 1994-97, director of sales, Trade Dimensions; 1989-94, various entrepreneurial in-store projects; 1985-88, regional sales manager, Progressive Grocer, Darien, Conn.; 1982-1984, director of creative resources, Taylor Shain Marketing, New York.

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