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MAKING LOCAL CONNECTIONS

Published on .

The Television Bureau of Advertising thinks global and acts local in a new campaign touting the use of local spot TV to advertisers. The first 30-second spot shows a man on the street seeking medical advice with a bullhorn. "When you want to talk to someone, why talk to everybody?" says the message on the screen. More than 300 stations in 130 markets will air the new spot, from Fitzgerald & Co., Atlanta. The campaign also includes two :15s, and three print
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