MALTS BY MAIL (CHART)

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Here's a list, from largest to smallest, of the beer-of-the-month clubs:

MARKETING

CLUB CUSTOMERS SALES STRATEGY

Beer Across America150 Hilltop Ave.Box 728Barrington, Ill. 60011 55,000 $15 million Direct mail, magazines, radio

Beers 2 You10240 W. National Ave.Box 1893Milwaukee 53226 At least 10,000 $2.4 million Direct mail, radio, print, TV

American Specialty Beer14149 S. CiceroWarehouse 49Crestwood, Ill. 60445 8,000 n/a Direct mail, magazines, þradio

International Beer Club221 N. ElstonChicago, 60614 2,000 $600,000 Radio, print, direct mail

Great American Beer Club480 Scotland, Suite CLakemoor, Ill. 60050 2,000 $500,000 Direct mail, print, TV, þradio

MicroBrew Express2246 Calle del MundoSanta Clara, Calif. 95054 1,750 $800,000 Direct mail, radio, on-site presentations

American Beer Club6399 142nd Ave. N.Suite 117Clearwater, Fla. 34620 1,500 $200,000* Radio, direct mail

Brews To YouBox 381Streamwood, Ill. 60107 1,000 $280,000 Direct mail, radio, print

BrewTap Mail Order Beers336 6th St.San Francisco 94103 500 n/a Print, radio, direct mail

*Estimate; began operation in January. Source: Advertising Age and companies

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