Online children's network MaMaMedia
, New York, on March 9 breaks its first TV and print campaign. The $10 million-plus branding effort from Geppetto Group is directed at 5-to-12-year-olds and their parents, and expresses MaMaMedia's mission to empower kids with the ability to turn their imaginations into reality. The TV spots will run nationally on ABC, Cartoon Network, Fox Family Channel, Nickelodeon and WB. Print ads directed at parents will run in family magazines including FamilyFun, Family PC, Parents and Parenting. The campaign also includes online ads and promotional partnerships with consumer product companies.
Copyright March 2000, Crain Communications Inc.