Mammoth-Golf.com swings for the fairways

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Mammothgolf.com, an online golf retailer, opened its enhanced site, including brands from Callaway, Taylor Made and Titleist. InterWorld Corp., Arthur Andersen, and Mammoth Golf Sports Group implemented new commerce exchange features that allowing users to personalize shopping on the site. In addition, the company signed a multi-faceted alliance with Greg Norman and his Shark.com lifestyle content site to create a seamless integration of marketing, commerce and content between the two sites.

Copyright February 2000, Crain Communications Inc.

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