×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Manufacturing survey: More money to Internet advertising

Published on .

According to a survey of American manufacturing executives conducted on behalf of the Cahners Business Confidence Index, 48.2% of respondents said the largest percentage increase in their 1998 marketing budgets would go toward Internet advertising. Business-to-business trade magazines will garner the bulk of advertising budgets for 42.4% of manufacturing respondents, while less than 10% said they expect the largest increases to go toward general interest magazines, broadcast, cable TV and radio, the survey also found.

Copyright January 1998, Crain Communications Inc.

Most Popular
In this article: