Manufacturing survey: More money to Internet advertising

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According to a survey of American manufacturing executives conducted on behalf of the Cahners Business Confidence Index, 48.2% of respondents said the largest percentage increase in their 1998 marketing budgets would go toward Internet advertising. Business-to-business trade magazines will garner the bulk of advertising budgets for 42.4% of manufacturing respondents, while less than 10% said they expect the largest increases to go toward general interest magazines, broadcast, cable TV and radio, the survey also found.

Copyright January 1998, Crain Communications Inc.

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