Mapquest taps Lowe Lintas for $15 mil account

Published on .

Internet digital map provider Mapquest has chosen Lowe Lintas & Partners Worldwide to handle its $15 million account. Other finalists in the pitch were DDB Worldwide and Y&R Advertising, New York. Lowe will handle direct, interactive, business to business and consumer advertising.

Copyright November 1999, Crain Communications Inc.

In this article:
Most Popular