Marc USA, Pittsburgh, and Zuckerman Fernandes/Marc USA, San Francisco, are parting ways. Marc USA in August announced it was acquiring Zuckerman, but today the two companies said they were unable to agree on final terms for the deal. Among the problems cited were "different interests." Marc Chairman-CEO Anthony Bucci said he will look to buy another San Francisco or Los Angeles agency. The deal is the second acquisition of a San Francisco shop to abort in the past six months. Late last year, Citron Haligman Bedecarre and Euro RSCG parted after announcing a merger. Executives familiar with the agencies said dot-com and other tech business opportunities may have led the shops to seek greater compensation for business wins than the acquiring agencies were willing to pay.
Copyright March 2000, Crain Communications Inc.