×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

March campaign for Vaseline

Published on .

Chesebrough-Pond's USA, Greenwich, Conn., in March will launch the sixth annual "Skin Awareness Month" program in support of its Vaseline brand. The $6 million-plus effort will include a "living laboratory" research study; in-store displays; an 800-number consumer hot line; dermatologist referrals and ads in Family Circle, Woman's Day, Reader's Digest, Good Housekeeping, Better Homes & Gardens and TV Guide. McCann-Erickson Worldwide, New York, handles.

Copyright February 1997, Crain Communications Inc.

Most Popular
In this article: