Marconi picks Grey for $50 mil telecom equipment account

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Grey Global Group's Grey Worldwide is poised to win Marconi Communications' $50 million account, people familiar with the review said. Grey's New York and London offices are expected to share the telecommunications equipment maker's global assignment. Cordiant Communications Group's Bates Worldwide, New York, also contended for the assignment. Athorn, Clark & Partners, New York, previously handled the account. A Grey spokeswoman declined to comment. Bates executives could not immediately be reached for comment. David Ganz, Marconi's VP-global marketing, did not return phone calls or e-mail messages seeking comment Feb. 28. London-based Marconi is a provider of Internet communications and networking hardware and software to customers such as MCI WorldCom and Qwest.

Copyright March 2001, Crain Communications Inc.

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