He will succeed Mike Byrd, who relocated to New York in mid-January in an as-yet undefined role with Turner Broadcasting System Interna- tional.
``Steve will play a central role in expanding the TBS news and entertainment networks in Asia and the Pacific, and in defining our regional strategy for the next century,'' TBSI President Phil Kent says.
He will continue to be based in Hong Kong, where he will oversee all sales, distribution, marketing, network development, programming and promotion for Turner Broadcasting System and its networks - CNN International and TNT & Cartoon Network - in the Asia/Pacific, starting June 15.
``With nearly two decades of regional experience in print and television, Steve Marcopoto is high- ly regarded in the Asia/Pacific media industry as a strong leader, strategist and marketer,'' Mr. Kent adds.
Time Inc. Asia is the publisher of Asiaweek, Fortune and Time magazines across the region and the President and Dancyu titles in Japan.
Previously Mr. Marcopoto was vice president and publisher of Time Asia and managing director of Fortune Asia. Before joining Time Inc., he was managing director and partner at Seavex, the largest media representative company in the region, where he worked with CNN and other international media properties.
His position at Time will be taken over by John Marcom, who is now the Hong Kong-based publisher of Time Asia, also effective June 15.
Mr. Marcom will assume additional responsibility for all business operations for Asiaweek, Fortune Asia, President and Dancyu. He will also oversee the Emphasis group, a leading Asian producer of inflight media, including magazines for Cathay Pa- cific and Thai Airways International.
He joined Time Inc. Asia in 1993 as development director before becoming publisher of Time Asia in 1995. Previously, he was a journalist with Forbes and The Wall Street Journal.
Copyright May 1998, Crain Communications Inc.