(May 1, 2001) -- Martini & Rossi Asti Spumante, a division of Bacardi, tapped MDC Communications Corp.'s Margeotes/Fertitta & Partners, New York, to handle its account. The agency plans to create two TV spots targeting younger adult consumers that will break during the winter holiday season. According to Taylor Nelson Sofres' CMR, the marketer spent about $300,000 in measured media in 2000. The new program for Asti Spumante is expected to be a multimillion-dollar campaign. -- Laura Hughes
Copyright May 2001, Crain Communications Inc.