Saatchi & Saatchi wins $80 mil Audi prize
[ingolstadt, germany] Volkswagen-owned Audi picked Saatchi & Saatchi, Frankfurt, to handle its $80 million German account after a final pitch against KNSK/ BBDO, Hamburg. Saatchi's win was a surprise because the agency works on a project basis in Germany for General Motors Corp.'s Astra model and is a major international agency for Toyota Motor Corp. Audi's German agency, Jung von Matt, Hamburg, resigned the business in June.
Burrell in acquisition talks with Lighthouse
[chicago] The CEO-founder of Burrell Communications Group, Tom Burrell, confirms his ad agency is in talks to be acquired by Lighthouse Holdings, Crain's Chicago Business reports. Burrell is the largest African-American and urban market U.S. ad agency, with billings of $168 million. Lighthouse is a private investment and marketing services management group.
Intel, Kodak embark on digital imaging push
[new york] Intel Corp. and Eastman Kodak Co., kicking off a three-year, $150 million consumer marketing agreement to promote digital imaging, today unveil the first Kodak-branded imaging product featuring Intel technology. The product will be test marketed in the fourth quarter, supported by a Kodak spot from Ogilvy & Mather Worldwide, New York, and an Intel Pentium II spot promoting digital imaging from Messner Vetere Berger McNamee Schmetterer/Euro RSCG; the product and campaign will go national in the first quarter.
Honda takes happy theme for Odyssey ads
[torrance, calif.] American Honda Motor Co.'s bigger Odyssey will be launched with the theme line "It's a big happy minivan" (see related story on Page 4). A spot resembling "L.A. Law" shows lawyers and a family around a table discussing the van's features. Rubin Postaer & Associates, Santa Monica, handles. The '99 Accord and Civic launches are in October.
Ski association seeks shop for $20 mil acc't
[park city, utah] The U.S. Ski & Snowboard Association has contacted agencies for a new $20 million ad account.
Mitsubishi reassesses its integrated shops
[cypress, calif.] Mitsubishi Motor Sales of America is re-examining its non-traditional agency relationships, with a possibility of consolidating those responsibilities at dealer and Galant agency Deutsch, New York. The agencies being reviewed include interactive shop CKS, Cupertino; direct agency Direct Partners, Santa Monica; Hispanic agency Valdes Zacky Associates, Los Angeles; and brochure and design company the Designery. Consultant Mike Agate of Select Resources International, West Hollywood, is working with Mitsubishi.
Panasonic readies digital TV ads
[secaucus, n.j.] Panasonic Consumer Electronics Co. is kicking off a TV and print campaign promoting digital TV with the theme "Immaculate reception," said people familiar with the effort. Grey Advertising, New York, handles the estimated $20 million account; Renegade Marketing Group, New York, developed related material for the Web site (www.panasonic.com).
Dr Pepper/Seven Up recruits coach for ads
[plano, texas] Dr Pepper/Seven Up uses Pittsburgh Steelers head coach Bill Cowher as pitchman for a new football-themed Dr Pepper commercial from Y&R Advertising, New York, a Dr Pepper spokesman confirmed. The 30-second spot will be unveiled at the annual meeting of Dr Pepper bottlers in Orlando this week as part of the company's estimated $50 million 1999 ad campaign.
Boston Beer Co. readies nat'l cable push from McCann
[chicago] Boston Beer Co. plans to break in late October a national cable campaign for its Samuel Adams lager from new agency McCann-Erickson Worldwide, New York, company President Jim Koch told attendees of the National Beer Wholesalers Association conference. Creative is still not finalized, but the brewer wants to use an emotional appeal, he said. Boston will continue to focus its $12 million ad effort on radio.
Quaker cuts costs again with marketing revamp
[chicago] Quaker Oats Co., in yet another cost-cutting move, has retooled the marketing functions for all three of its food divisions -- ready-to-eat cereal, hot cereal and snacks. It consolidated its oatmeal and grain-based brand teams on hot cereals; eliminated the marketing director post on ready-to-eat cereals; and created a new products department within snacks.
McCann dealing to buy Gillespie; approaches Berlin
[new york] McCann-Erickson Worldwide is expected to acquire Gillespie -- a $140 milion Lawrenceville, N.J.-based agency that primarily does direct and database marketing -- as early as next week. A McCann spokesman would not confirm the deal, but admitted talks with Gillespie. Gillespie would not comment. McCann is also said to have approached Berlin Cameron & Partners, New York, about a possible deal. Chairman Andy Berlin would only say he has "been approached by a lot of different people [but] there are no plans to sell the agency." McCann Chairman-CEO John Dooner was not available.
Montgomery Ward & Co. has parted with agency DDB Needham Worldwide, Chicago. A new agency is slated to be named today. . . . Rite-Aid Corp. has narrowed its estimated $10 million direct marketing agency review to Lowe Fox Pavlika and Rapp Collins Worldwide, both New York; and Gillespie, Lawrenceville, N.J. Marc Advertising, Pittsburgh, previously handled.