New Levi Strauss & Co. CEO Phil Marineau has begun to stitch together his management team, consolidating the marketing function under Larry Ruff, VP-global marketing. Mr. Marineau this week dismissed two longtime employees--Robert Holloway, VP-youth marketing, a 17-year Levi Strauss veteran and the key executive on the Levi's brand, and John Ermatinger, president of the Americas division, a 26-year employee. The company said the departures were a result of "Phil's assessment that they do not have the specific level of experience and track record in their current jobs to accomplish what [Levi Strauss] needs to be successful in its business turnaround.'' Mr. Marineau will head up the Americas division during a search for Mr. Ermatinger's replacement. James Capon, formerly VP-young adults handling marketing for Dockers and Slates, will take over Mr. Hollo-way's marketing functions. Taking over for Mr. Capon is Bobbi Silten, formerly head of the Slates brand, who becomes president of the Dockers and Slates brands.
Copyright November 1999, Crain Communications Inc.