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Maritz forms auto consultancy

Published on .

Maritz Marketing Research, St. Louis, formed Nextrend, Thousand Oaks, Calif., a new auto consultancy with auto expert Christopher Cedergren as its managing director. Mr. Cedergren, who left AutoPacific last year, said in Detroit today the company's mission is to help car companies determine future hot-selling vehicles.

Copyright January 1997, Crain Communications Inc.

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