NEW ON THE MARKET;NEW ADS CROWD INTO THE NBA PLAYOFF GAMES

Published on .

PowerAde

sports drink

Client: Coca-Cola Co.

Agency: McCann-Erickson Worldwide, Seattle

On: TNT (NBA playoffs)

Broke: April 29, 9:16 p.m. ET

Length: 30 seconds

This spot shows an average Joe struggling to compete in various track and field events while the announcer pitches PowerAde's Olympics promotion.

Budweiser

Client: Anheuser-Busch

Agency: DDB Needham Worldwide, Chicago

On: TNT (NBA playoffs)

Broke: April 27, 9:02 p.m. ET

Length: 30 seconds

During the Olympics "The Bud World Party continues around the clock, around the world." This spot features a guy on a moped racing around the world on a beer run.

Bud Light

Client: Anheuser-Busch

Agency: DDB Needham Worldwide, Chicago

On: TNT (NBA playoffs)

Broke: April 26, 11:02 p.m. ET

Length: 30 seconds

Budweiser touts its Olympics sponsorship in this humorous commercial which has a Bud Light delivery man performing as a gymnast. "Bud Light, proud sponsor of the '96 U.S. Olympic Team."

WorldCom

long-distance

Client: LDDS WorldCom

Agency: Earle Palmer Brown, Bethesda, Md.

On: NBC (NBA playoffs)

Broke: April 27, 1:15 p.m.

Length: 60 seconds

WorldCom spokesman Michael Jordan probably never thought he'd be soliciting customers over the phone, but that's exactly what the long-distance phone company does in this spot. Mr. Jordan humorously struggles to get across all the company's services.

Source: RTV's IQ-2000 Competitive Advertising Database

In this article:
Most Popular