NEW ON THE MARKET;BK, WENDY'S, HARDEE'S TOUT VALUE IN NEW ADS

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Burger King Corp.

Broke: Jan. 2, 4:15 p.m. (MT)

On: KMGH ("Oprah")

Length: 30 seconds

This Burger King Corp. spot targets the Denver area with a special deal on Whopper Extra Value Meals. Also offered is a coupon on 2-for-1 admission to the National Western Stock Show.

Broke: Jan. 8, 6:39 p.m. (PT)

On: KICO ("Family Matters")

Length: 30 seconds

Burger King pitches a 99 cents Whopper to customers in the San Francisco market, using the tagline "Get your burger's worth."

Broke: Jan. 14, 3:06 p.m. (ET)

On: ABC ("Black Collegian Showdown")

Length: 30 seconds

In this spot for the New York market, a girl steals fries and a drink from her boyfriend's Whopper Extra Value Meal while claiming she doesn't want anything to eat.

Wendy's

International

Broke: Jan. 6, 4:23 p.m. (ET)

On: WJZY (movie)

Length: 30 seconds

Wendy's Carolina Classic burger is pitched to the Charlotte, N.C., market as a great 96 cents value.

Broke: Jan. 8, 7:58 p.m. (ET)

On: WCSC ("Seinfeld")

Length: 30 seconds

Wendy's aims its 99 cents Super Value Meal at the Charleston, S.C., market. The spot touts Wendy's freshness while taking a swipe at the other fast-food joints: "Other places can copy our 99 cents price, but they can't copy our food."

Hardee's Food

Systems

Broke: Jan. 7, 6:21 p.m. (ET)

On: WSB (news)

Length: 30 seconds

Hardee's uses the dumb and dumber duo from the TV series "Coach," Dawber and Luther, to pitch its 99 cents cheeseburgers and biscuits in Atlanta.

Broke: Jan. 5, 5:02 p.m. (ET)

On: WICS (station break)

Length: 30 seconds

Hardee's goes after the supper crowd in Springfield, Mass., touting its service and specials.

McDonald's Corp.

Broke: 10:17 a.m. (ET)

On: MTV: Music Television (music videos)

Length: 30 seconds

McDonald's doesn't jump into the value battle with its spot that humorously shows babies as Olympic hopefuls.

Source: RTV's IQ-2000 Competitive Advertising Database.

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