NEW ON THE MARKET;BURGER KING AND MASTERCARD OFFER NEW ADS

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Burger King breakfasts

Client: Burger King Corp.

Agency: Ammirati Puris Lintas, New York

On: WNYW ("The Simpsons")

Broke: April 7, 8:22 p.m. (ET)

Length: 30 seconds

BK pitches its new bigger Croissan'wich and other items in a $20 million breakfast campaign.

MasterCard

Client: MasterCard International

Agency: Ammirati Puris Lintas, New York

On: ESPN (Major League Soccer)

Broke: April 6, 8:56 p.m. (ET)

Length: 30 seconds

This spot features a woman struggling to remember all of her account codes as a voice-over speaks about the future of MasterCard when, "Some day a computer chip in your card will recognize your unique mark, so your personal identification code is personal."

Air Bear

Client: Golden Bear

Agency: Campaign, Inc., Roswell, Ga.

On: ESPN (golf)

Broke: April 6, 5:25 p.m. (ET)

Length: 30 seconds

Jack Nicklaus pitches his own product in this spot for the new Air Bear golf club. "I don't generate head speed like I used to when I was younger. With this new Air Bear you don't have to swing any harder to get speed," says the Golden Bear.

King Cobra

golf clubs

Client: King Cobra Golf Clubs

Agency: TBWA Chiat/Day, Los Angeles

On: ESPN

Broke: April 6, 2:31 p.m. (ET)

Length: 30 seconds

FBI types are shown at a desert site spying on Greg Norman hitting the ball. The announcer says, "Introducing the TI Titanium Driver, the game's most powerful element."

Source: RTV's IQ-2000 Competitive Advertising Database

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