NEW ON THE MARKET;CADILLAC DEVILLE ROLLS NEW AD DURING DERBY

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Cadillac DeVille

Client: General Motors Corp.

Agency: D'Arcy Masius Benton & Bowles, Bloomfield Hills, Mich.

On: TNN ("Kentucky Derby Festival")

Broke: May 5, 3:39 p.m. (ET)

Length: 30 seconds

Two guys are talking about the boss and how he always knows how to close a deal, like the one he closed to get his DeVille.

Motorola pagers

Client: Motorola

Agency: McCann Erickson Worldwide, Atlanta

On: WNYW ("Married With Children")

Broke: May 5, 9:14 p.m. (ET)

Length: 30 seconds

A man carrying a map states that he is in pursuit of cool and to keep in touch with his cool friends he has a Motorola pager.

Best Western

Client: Best Western International

Agency: Rogge Effler & Partners, Los Angeles

On: ESPN ("Kentucky Derby Special")

Broke: May 4, 2:37 p.m. (ET)

Length: 30 seconds

The hotel chain pitches its new family plan, touting discounts including to Six Flags' Theme Parks, United Artists Theaters and Thrifty Car Rental.

Cadillac Seville

Client: General Motors Corp.

Agency: D'Arcy Masius Benton & Bowles, Bloomfield, Mich.

On: ESPN (golf)

Broke: May 4, 5:42 p.m. (ET)

Length: 30 seconds

Olympic gold medalist Janet Evans is shown swimming, juxtaposed with scenes of the Seville as a voice-over compares the two.

Mercedes-Benz

Client: Mercedes-Benz Manhattan

Agency: Zullo Associates, New Brunswick, NJ

On: ESPN (golf)

Broke: May 4, 6 p.m. (ET)

Length: 30 seconds

This local Mercedes dealership ad weighs in with customer testimonials about the service, courteousness and cleanliness.

Popsicles

Client: Good Humor/Breyers Ice Cream

Agency: Ogilvy & Mather, Chicago

On: Nickelodeon ("Looney Tunes")

Broke: May 3, 5:08 p.m. (ET)

Length: 15 seconds

A teen hipster gets excited and talks to his dog when his Popsicle changes colors as he licks it.

Source: RTV's IQ-2000 Competitive Advertising Database.

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