NEW ON THE MARKET;FEDERAL EXPRESS, STEAK & ALE OFFER NEW CAMPAIGNS

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Federal Express

Client: Federal Express Corp.

Agency: BBDO Worldwide, New York

On: WWOR (baseball)

Broke: March 10, 1:35 p.m. (ET)

Length: 30 seconds

FedEx teams up with the U.S. Olympic basketball Dream Team for this spot with a team member espousing their similarities. "They're fast, we're fast. They've got moves, we've got a few moves of our own. We both spend a lot of time in the air."

Steak & Ale Restaurants

Client: Steak & Ale Restaurants

Agency: Temerlin McClain, Irving, Texas

On: Sports Channel (women's college basketball)

Broke: March 8, 5:17 p.m. (ET)

Length: 30 seconds

The camera pans in on a chef cooking a signature herb-roasted prime rib as an announcer describes how it is prepared.

John Deere riding lawn mower

Client: Deere & Co.

Agency: Hal Riney & Partners/Heartland, Chicago

On: ESPN (college basketball)

Broke: March 9, 12:21 p.m. (ET)

Length: 30 seconds

A family out for a ride in their car observes a John Deere riding lawn mower and goes on to exclaim about its virtues.

Nationsbank

Client: Nationsbank Corp.

Agency: Temerlin McClain, Irving, Texas

On: Sports Channel (women's college basketball)

Broke: March 9, 10:35 p.m. (ET)

Length: 60 seconds

Nationsbank, an Olympic sponsor, recreates the day Atlanta won the 1996 Olympics. The ad shows people in all walks of life awaiting and hearing the announcement that the Games were awarded to Atlanta.

Source: RTV's IQ-2000 Competitive Advertising Database

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