NEW ON THE MARKET;MOUNTAIN DEW, TYLENOL LAUNCH NEW CAMPAIGNS

Published on .

Most Popular
Mountain Dew

Client: Pepsi-Cola Co.

Agency: BBDO Worldwide, New York

On: WNYW ("Melrose Place")

Broke: March 4, 8:03 p.m. (ET)

Length: 60 seconds

This humorous James Bond spoof, complete with the famous music, has the spy jumping out of an airplane and snowboarding as Generation Xers watch, but are not impressed. However, they are so astounded by Mountain Dew soda that they all rocket into the sky.

Tylenol

pain reliever

Client: McNeil Consumer Products Co.

Agency: Saatchi & Saatchi Advertising, New York

On: WNYW (movie)

Broke: March 3, 7:14 p.m. (ET)

Length: 30 seconds

When one trucker offers another ibuprofen for a headache, the trucker says he can't take it because of his ulcer. The announcer adds, "If you use ibuprofen and have an ulcer, Tylenol may be a better choice."

"Premiere"

magazine

Client: Hachette Filipacci Magazines

Agency: Hylan Sharp, Greenwich, Conn.

On: Nickelodeon ("Bewitched")

Broke: March 1, 9:49 p.m. (ET)

Length: 30 seconds

Premiere pitches itself as the only magazine for serious movie fans, that "takes you behind the scenes and behind the cameras."

Maxfli X Series

Client: Dunlop Slazenger Corp.

Agency: BBDO South, Atlanta

On: USA (Doral Ryder Open)

Broke: March 1, 4:08 p.m. (ET)

Length: 30 seconds

The announcer points out all the hazards that can tempt a golf ball-trees, water and sand-but that the New Maxfli X Series ball "only wants what you want."

Zebra putter

Client: Ram Golf Corp.

Agency: In-house

On: ESPN (golf)

Broke: March 2, 6:33 p.m. (ET)

Length: 30 seconds

This spot pitches the Zebra putter and the millions of dollars the club has helped golfers earn through winning events on the Professional Golfers' Association tour.

The spot's tagline is "The shot heard round the world."

Source: RTV's IQ-2000 Competitive Advertising Database

In this article: