NEW ON THE MARKET;OCEAN SPRAY AND OIL OF OLAY REACH WOMEN

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Oil of Olay

Client: Procter & Gamble Co.

Agency: Wells Rich Greene BDDP, New York

On: Nickelodeon (station break)

Broke: March 25, 8:29 p.m. (ET)

Length: 30 seconds

The video shows a woman's face as she talks about wanting to stop wrinkles before they start. Noting that ultraviolet rays cause wrinkles, the woman uses Oil of Olay Daily UV Protectant.

Valkyrie

Client: Honda Motorcycles

Agency: Dailey & Associates, Los Angeles

On: The Nashville Network (motorcycle racing)

Broke: March 23, 2:13 p.m. (ET)

Length: 15 seconds

This commercial unveils the new Honda Valkyrie motorcycle, due out May 25. It shows a guy riding the motorcycle with a voice-over that proclaims, "First time you see it you'll say two words. And the first one is `holy."'

Veryfine juice

Client: Veryfine Products

Agency: Mullen, Wenham, Mass.

On: Sports Channel (golf)

Broke: March 23, 4:32 p.m. (ET)

Length: 30 seconds

As two golfers discuss their game, one drinks down a Veryfine juice. The other asks him if he has any more. When he answers no, there is huge disappointment and for a split second the question if the thirsty duffer will return to play with his buddy tomorrow.

Ocean Spray juice

Client: Ocean Spray Cranberries

Agency: North Castle Partners, Stamford, Conn.

On: ESPN (women's basketball)

Broke: March 23, 9:02 p.m. (ET)

Length: 30 seconds

This spot shows various woman athletes rock climbing, boxing, skiing and running, while a voice-over states that Ocean Spray supports the Women's Sports Foundation, with the tagline, "Crave the wave."

Source: RTV's IQ-2000 Competitive Advertising Database

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