NEW ON THE MARKET;QUAKER STATE AND KRAFT LAUNCH NEW TV CAMPAIGNS

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Volkswagen Golf

Client: Volkswagen of America

Agency: Arnold Fortuna Lawner & Cabot, Boston

On: Nickelodeon

Broke: Feb. 19, 10:37 p.m. (ET)

Length: 30 seconds

In this continuation of the VW campaign for "drivers," a woman holds up a picture of herself a year ago, one she was not too happy with, so she "leased a VW Golf and headed for the hills."

Quaker State

motor oil

Client: Quaker State Corp.

Agency: TBWA Chiat/Day, Los Angeles

On: ESPN ("Speed Week")

Broke: Feb. 16, 12:21 a.m. (ET)

Length: 30 seconds

Nascar champion Jeff Gordon talks about how his racing team switched to using Quaker State oil this year.

Velveeta Shells

& Cheese

Client: Kraft Foods

Agency: Leo Burnett USA, Chicago

On: TVFN ("Natalie Dupree Cooks")

Broke: Feb. 19, 10:19 a.m. (ET)

Length: 30 seconds

This musical spot features the Four Tops singing about the boring old taste of rice and mashed potatoes and than realizing that Velveeta Shells & Rice is "one you gotta try."

T. Rowe Price

mutual funds

Client: T. Rowe Price Associates

Agency: Bates USA, New York

On: CNBC ("Capitol Gains")

Broke: Feb. 19, 8 a.m. (ET)

Length: 30 seconds

T. Rowe Price Associates broke its first major TV campaign for its mutual funds with the tagline "Invest with confidence."

In this spot, which is one of three being used, a woman reminisces about how her father's T. Rowe Price Associates mutual fund paid for her expenses in medical school.

Kool-Aid

drink mix

Client: Kraft Canada

Agency: Young & Rubicam, Don Mills, Ontario

On: Nickelodeon ("Looney Toons")

Broke: Feb. 19, 3:16 p.m. (ET)

Length: 30 seconds

Kool-Aid pitches its line of lemonade and fruit-flavor drink mixes in this new commercial, which is styled after music videos.

Source: RTV's IQ-2000 Competitive Advertising Database

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