Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Market research exectuive dies

Published on .

J. Richard Dindorf, 58, a research, marketing and communications executive, died Oct. 2 in New York, after suffering a stroke. Mr. Dindorf was one of the architects of Brand Equity Systems, a comprehensive system for determining the incremental value of a brand name. He founded Strategic Communications, a marketing and communications consultancy, and earlier worked for Dancer, Fitzgerald, Sample; Benton & Bowles; Norman, Craig & Kummel; BBDO; and Rosenfeld, Sirowitz & Lawson.

Most Popular
In this article: