NEW ON THE MARKET;SPRITE GETS INTO OLYMPIC SPIRIT WITH LATEST AD

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Sprite

Client: Coca-Cola Co.

Agency: Lowe & Partners/SMS, New York

On: WNYW (movie)

Broke: May 12, 7:51 p.m. ET

Length: 30 seconds

In this comedic spot, silhouettes of actors portraying the U.S. Dream Team are shown in a classroom learning to speak Italian as they prepare for the Olympics. The voice-over states, "Sprite salutes their efforts," as the men try to speak Italian.

Kodak

Client: Eastman Kodak Co.

Agency: Ogilvy & Mather, New York

On: ESPN (Men's Journal)

Broke: May 11, 11:09 a.m. ET

Length: 60 seconds

In this spot aimed at Generation X, a young man finds adventure with a photo of his father and Kodak products, such as Kodak Gold 200 film and Photo CD.

Pizza Hut

Client: PepsiCo

Agency: BBDO Worldwide, New York

On: Nickelodeon

Broke: May 11, 8 a.m. ET

Length: 30 seconds

This commercial promotes Pizza Hut's tie-in with Universal Pictures' new movie, "Flipper."

Budweiser

Client: Anheuser-Busch

Agency: DDB Needham Worldwide, Chicago

On: MTV: Music Television (music videos)

Broke: May 10, 9:10 p.m. ET

Length: 30 seconds

This public service spot for the United Negro College Fund features Olympic hurdle champion Edwin Moses, who went to college thanks to the fund and donations from companies like A-B.

White Castle

restaurants

Client: White Castle System

Agency: J. Walter Thompson USA, Detroit

On: WPIX (baseball)

Broke: May 9, 8:29 p.m. ET

Length: 30 seconds

In this retro spot, White Castle touts its 75 years of business, noting that while the times change, people still crave White Castle burgers.

Source: RTV's IQ-2000 Competitive Advertising Database

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