NEW ON THE MARKET;WAFFLE CRISP, KOHLER BREAK NEW CAMPAIGNS

Published on .

Most Popular
Waffle Crisp

Client: Kraft Foods

Agency: Ogilvy & Mather, New York

On: Nickelodeon ("Muppet Babies")

Broke: Feb. 26, 10:55 a.m. (ET)

Length: 30 seconds

Two boys spy from their tree house into a Waffle Crisp factory where they discover Granny's making the Waffle Crisp cereal with "taste like homemade waffles."

Kohler plumbing

products

Client: Kohler Co.

Agency: Deutsch, New York

On: CNN ("Early Bird News")

Broke: Feb. 26, 5:44 a.m. (ET)

Length: 30 seconds

Kohler hits the national TV airways for the first time in more than 10 years with five new spots, all sharing the theme "Bold look at life." The first spot to air humorously shows a weary business man experiencing the eye opening feeling of a morning shower.

1996 Trumpet Awards/Popeyes

Client: Popeyes Chicken & Biscuits

Agency: Glennon Cos., St. Louis, Mo.

On: WTBS ("96 Trumpet Awards")

Broke: Feb. 24, 8:18 p.m. (ET)

Length: 30 seconds

This spot highlights the 1996 Trumpet Awards, honoring African-American achievement. The ad shows an assortment of Popeyes dinners and the Trumpet Awards logo.

Little Green Delux

Client: Bissell

Agency: Martin/Williams, Minneapolis

On: TVFN (station break)

Broke: Feb. 23, 3:56 p.m. (ET)

Length: 2 minutes

This spot pitches Bissell's Little Green Delux vacuum cleaner and its versatility in cleaning.

Source: RTV's IQ-2000 Competitive Advertising Database

In this article: