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Which Olympians Have the Most Marketing Potential?

Our Guide to London's Most Bankable Athletes

Published on .

Bruce Jenner made his name at the Olympics. So did Michael Phelps, Mark Spitz, Mary Lou Retton and a host of other athletes who went on to long, lucrative careers as sports endorsers. So who has gold-medal marketing potential this year when the 2012 Summer Games begin next week in London?

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