Marketer: Apple Computer
Name of Entry: Performa 560 Interactive Demo
Entrant: CKS Partners
Contact: Chris Briggs, senior art director/multimedia, CKS Partners,
Campbell, Calif., (408) 378-2444
The kiosk, appearing in mass-market retailers across the country, informs the consumer about the benefits of the Apple Performa 560. During the program, two icons appear at the bottom of the screen which, when clicked on, provide more detailed information about the computer package and its specifications. The kiosk communicates the benefits of owning a multimedia computer for families who are considering computers but are overwhelmed by the choices.