Marketer: International Typeface Corp.
Name of Entry: The Keystone System
Entrant: Infosafe Systems
Contact: Randall Stempler, chief administrative officer, Infosafe
Systems, New York, (212) 867-7200
The Keystone System is a point-of-purchase device allowing International Typeface Corp. to sell and advertise its digital information stored on CD-ROM at remote locations. The discs contain digital products including typefaces, graphic designs and photographs. Keystone can briefly describe each product and permit a graphic, audio or video preview or a trial use. It provides pricing information and billing status and protects customers from duplicating a purchase elsewhere in their organization.