×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Marketer: International Typeface Corp. Name of Entry: The Keystone System Entrant: Infosafe Systems Contact: Randall Stempler, chief administrative officer, Infosafe Systems, New York, (212) 867-7200 The Keystone System is a point-of-purchase device allowing International Typeface Corp. to sell and advertise its digital information stored on CD-ROM at remote locations. The discs contain digital products including typefaces, graphic designs and photographs. Keystone can briefly describe each product and permit a graphic, audio or video preview or a trial use. It provides pricing information and billing status and protects customers from duplicating a purchase elsewhere in their organization. AWARD FINALISTS

Published on .

Advertising Age
Most Popular
In this article: