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Marketer: Merck & Co. Name of Entry: Mevacor Interactive Series on Medical News Network Entrant: Medical Broadcasting Co. Contact: Andy Denison, project director, Medical Broadcasting Co., Conshohocken, Pa., (610) 940-4444 A 90-second core message for Mevacor, a cholesterol-lowering drug, was preceded or followed by an interactive message asking doctors to select paths leading to in-depth product modules filled with Merck-sponsored medical information. The interactive keypad offered several options: to participate in instant polls, watch a teaching film, order samples, request reprints, order patient education audiotapes and videotapes or access patent tracking software and dietitian referral services. AWARD FINALISTS

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