Marketer: Merck & Co.
Name of Entry: Mevacor Interactive Series on Medical News Network
Entrant: Medical Broadcasting Co.
Contact: Andy Denison, project director, Medical Broadcasting Co.,
Conshohocken, Pa., (610) 940-4444
A 90-second core message for Mevacor, a cholesterol-lowering drug, was preceded or followed by an interactive message asking doctors to select paths leading to in-depth product modules filled with Merck-sponsored medical information. The interactive keypad offered several options: to participate in instant polls, watch a teaching film, order samples, request reprints, order patient education audiotapes and videotapes or access patent tracking software and dietitian referral services.